3. Structure | Progress Program

3. Structure

Structure is how strategy becomes reality. In this session, you'll design the framework your business needs to execute with clarity and control. From your org chart to systems of accountability, you’ll learn how to remove bottlenecks, assign responsibility, and build a business that can scale without chaos.

Key Concepts

Your org chart, systems, and roles must support your strategic objectives—not just reflect how things evolved.
Every person should know their role, responsibilities, and who they report to. Lack of structure creates stress, drift, and bottlenecks.
A clear structure removes your business’s dependency on you. It creates accountability and enables consistent performance.
Structure must be visible, documented, and simple enough to be used. A real business can run without guesswork.

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Great, well, welcome back. Where are we up to? We're up to part three—Structure.

So what is structure all about? Well, when I speak to most people, they say structure is about whether they're a company, a trust, a sole trader, or something else. But that’s not quite right.

Your structure is right here—it’s the bike. There’s you, the founder, driving this business. You’ve got the road—that’s where the rubber meets. And you’ve got the bike frame—that’s your structure.

It’s what lets you translate the power of your strategy—your pumping legs—through the frame to the road. You can’t do that without a light, rigid, well-built bike.

Now, yes, you have a legal structure. That’s whether you’re a company, partnership, trust, or sole trader. But that’s just one part.

You also need an ownership structure. Who owns what? That’s critical for creating alignment across the business.

Then there’s your team structure. How are you organizing your people to deliver value? Is it individual contributors? Is it pods or teams? How are you putting that together?

When someone says “I have a company,” I ask, “Who owns it?” “Oh, I own 50%, someone else owns 50%.” That’s not the same as owning 51%, or 80% with five others at 4% each. Ownership affects decision-making power and alignment.

So structure isn't just legal. It’s the entire framework that channels your energy and effort into traction on the road.

If your structure’s tight, more of your effort hits the ground. If it’s loose or unclear, you’re wasting energy and losing momentum.

I hope that helps you see—structure isn’t just your company setup. It’s how you convert power into performance. Get it right, and you go faster, with less friction.