Dr. Jordan Peterson on Driving Business Performance

Dr. Jordan Peterson, clinical psychologist, professor, bestselling author of "12 Rules for Life" and "Beyond Order", public speaker, YouTube personality, and intellectual. 

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Dr. Jordan Peterson On Driving Business Performance

Dr. Jordan Peterson is a renowned clinical psychologist, professor, and bestselling author of "12 Rules for Life" and "Beyond Order." He's widely respected as a transformative intellectual and speaker, deeply influencing discussions on psychology, philosophy, and culture.

In this episode, Brett Kelly interviews Dr. Jordan Peterson on his philosophical insights and practical advice for personal and professional life. They discuss the fundamental question of human existence, the essential principles of forming and maintaining relationships, the motivation behind his first book, effective strategies for hiring and cultivating a productive workplace culture, maximising employee productivity, and the consequences of underperforming team members.

Show notes:

  • 1:35 - Introduction
  • 4:12 - The Impact Of Family
  • 7:10 - Personal Goal Setting Process For Success
  • 9:45 - How Much Money Shaquille's Actually Made Playing Basketball
  • 16:00 - Investing Principles For Building Wealth
  • 21:00 - The Power Of Education
  • 26:00 - Building The Largest Personal Brand In The World
  • 33:09 - Shaquille's Biggest Lesson

Learn more and connect with Dr. Jordan Peterson:


Host: Brett Kelly
Dr. Jordan Peterson

Brett Kelly introduction: 

Hi, my name is Brett Kelly, the Founder and CEO of Kelly+Partners Chartered Accountants. Last Sunday, on the 4th of December, we had the extraordinary opportunity to host Dr. Jordan B. Peterson in Sydney with just 20 guests and ask him specifically focused questions about his experience with driving business performance. Dr. Peterson, a clinical psychologist and the author of the two largest-selling nonfiction books in the world in the last two years—selling more than 8 million copies—is a sought-after podcast guest because of his wide-ranging, deep intellect and his limitlessness in general.

Together with his clinical experience, he has become a worldwide phenomenon through his Joe Rogan appearances, which have garnered more than 50 million views, and here in Australia, across five sold-out shows to thousands of people. He has made an impact encouraging people to better themselves and to commit to lifelong learning. For me, that's been my own journey of meeting amazing people and just being inspired by their drive, by their commitment to invest in themselves to become the best they can be, to make a difference to other people. In this episode, as a business owner and as clients of Kelly+Partners who view this, you'll see some real insights from one of the world's great minds into how you can improve your own business’s performance. I think it's a very unique interview.

For that reason, Dr. Peterson shares that he's now generating 2 million a month out of his business and reinvesting to take his message to the world. In the past, as an academic at Harvard, he was paid about 140,000 a year. At Kelly+Partners, we want to make private business owners better off, which means healthier, wealthier, and wiser. And I think your time in this episode with Dr. Peterson will certainly make you wiser. It certainly, in my view, has helped me grow, learn, and develop.

Brett Kelly (5m 54s):
Ladies and gentlemen, it's a tremendous privilege to welcome Dr. Jordan Peterson to our forum today. Over the next 45 minutes, we'll explore his profound insights on life, psychology, and human nature. Dr. Peterson, thank you for joining us.

Dr. Jordan Peterson (6m 5s):
Thank you, Brett. It's a pleasure to be here among such a lively audience, and I'm eager to engage in what I hope will be an enlightening conversation for us all.

Brett Kelly (6m 15s):
We are indeed fortunate to host you on such a splendid Sydney day, in this stunning setting with such an esteemed group. I'd like to dive right into the deep end: after thoroughly reviewing your extensive work, our first question today is as profound as it is simple—Why do we exist?

Dr. Jordan Peterson (6m 45s):
That's a question that invites both philosophical and practical perspectives. In my view, we exist to experience what might be called a 'playful adventure'. It's tempting to view life either as devoid of meaning or as a sequence of hedonistic pleasures, but neither perspective is truly fulfilling. Embracing nihilism leads to despair, as it strips life of its joy and potential, while hedonism often results in empty relationships and self-betrayal. Alternatively, some might seek comfort in absolute security, akin to an infant's life, but such a life lacks stimulation and growth. Humans are built for adventure, for challenges that are engaging and invigorating, much like play. Through play, we encounter joyful and growth-filled experiences, finding a balance between order and chaos, challenge and skill.

Brett Kelly (8m 56s):
Reflecting on your personal life, you've been married to your wife Tammy for over three decades and are a father to two children, Mikayla and Julian. Can you share how these relationships have shaped you into the person you are today?

Dr. Jordan Peterson (9m 11s):
Certainly, Brett. Tammy and I met as children in northern Alberta, and our friendship evolved into a lifelong partnership. Our relationship and the birth of our children have profoundly impacted my understanding of human relationships and psychological development. Being a husband and a father has, without a doubt, been the most significant and formative aspect of my life, far surpassing any professional achievement. My family has been my grounding force and my greatest source of strength, especially during times of personal and professional turmoil. Through my marriage and my role as a father, I've learned the importance of trust, unconditional support, and the profound impact of living truthfully. These experiences have not only deepened my work but also reinforced my commitment to speaking and living my truth.

Brett Kelly (14m 45s):
On the topic of truth, you've been vocal about its role in your personal and professional life, particularly during your advocacy for free speech at the university. How has adhering to this principle of truth influenced your actions and decisions during those challenging times?

Dr. Jordan Peterson (15m 4s):
Truth, for me, is not just a principle but a foundation for living authentically and making decisions that align with my beliefs and values. During the controversy surrounding my stance on free speech, maintaining a commitment to truth was crucial. It guided my actions and gave me the fortitude to withstand the criticism and backlash. It was also a touchstone for my family, ensuring that our internal compass remained true to our core beliefs, especially in navigating the complexities of public life and academia.

Brett Kelly (25m 56s):
With your background in clinical psychology, what advice can you offer to business leaders about creating a culture that aligns with clear missions and values, and motivates people to perform at their best?

Dr. Jordan Peterson (25m 57s):
In any successful organization, clarity of mission and alignment of values are crucial. These elements not only guide strategic decisions but also foster an environment where employees feel connected to the organizational goals. A key aspect is hiring individuals who not only possess the necessary skills but also resonate with the company's core values. This alignment enhances motivation, as employees see their work as meaningful and contributory to larger goals. Furthermore, understanding personality traits such as conscientiousness and openness can help in placing the right people in roles where they can excel and contribute most effectively. Ultimately, a well-aligned team, where personal and organizational goals resonate, will exhibit higher productivity, deeper job satisfaction, and more robust engagement.

Brett Kelly (40m 24s):
Looking ahead, what projects or initiatives are you most excited about in the coming years?

Dr. Jordan Peterson (40m 22s):
I'm currently involved in several exciting ventures that expand the reach and application of psychological principles to broader societal challenges. One such initiative is an international consortium that seeks to offer a balanced, centrist perspective on global issues, providing an alternative to more polarized views. Additionally, I'm developing educational tools that aim to enhance writing skills, critical thinking, and effective communication across various media. My upcoming book, "We Who Wrestle With God," explores biblical narratives, offering insights that bridge the gap between ancient wisdom and contemporary understanding, aiming to enrich the dialogue between science and religion.

Brett Kelly (1h 3m 2s):
In conclusion, what do you hope is the lasting impact of your work and life?

Dr. Jordan Peterson (1h 3m 9s):
My greatest hope is that my work serves as a source of encouragement and inspiration, helping individuals navigate the complexities of life with greater wisdom and resilience. The feedback I receive from people who share their stories of personal transformation is profoundly gratifying. It reinforces my belief in the power of individual transformation to effect broader societal change. If through my efforts, I can inspire even a few to live more meaningful and engaged lives, I believe that contributes positively to the fabric of society.

Brett Kelly (1h 3m 52s):
Dr. Peterson, it's been an enlightening conversation. Thank you for sharing your time and your insights with us today.

Dr. Jordan Peterson (1h 4m 19s):
Thank you, Brett. It's been a pleasure discussing these important topics with you and your audience.

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